Schema

Conduct interviews with stakeholders to uncover perspectives that would inform the design direction.

Conduct an audit of content areas to inform the design solution and evaluate how well they satisfy the goals of the project.

Analyze data provided by the Client to identify initial visualization opportunities, looking for patterns, trends and outliers.

Conduct interviews with end-users to understand their needs and desires. Conduct a synthesis of the research and identify insights, pain-points and opportunities.

Identify industry best practices and highlight relevant projects both inside and adjacent to the specific project domain.

Analyze competitors and build an understanding of audience expectations. Create recommendations for strengthening positioning relative to the competition.

Create a strategy for audience engagement, while considering implications for content production and management.

Design Concepts are used to evaluate the direction of the design solution. Schema will create preliminary designs at a low to medium fidelity level that visualize one or more opportunities for the design solution, and review them with your team.

Create preliminary and schematic designs representing one or more opportunities for the design solution.

Create a framework consisting of strategic objectives and design principles that provide actionable guidelines for the design solution.

Organize elements of the user experience around task flows in service of a clear and simple design solution.

Define how all interface elements and actions are related in support of the user’s conceptual model.

Personas are user types with names and personalities that provide a user profile based on the target audience. Scenarios are the stories that Personas act out, outlining how user types would interact with the system in order to accomplish specific tasks.

Generate use cases to describe key affordances of the experience and map them to task flows, showing the user’s paths through the experience.

Create schematic representations of concepts, such as sketches and wireframes.

Create designs at an intermediary level of resolution that start to suggest the look-and-feel of the UX through typography, imagery, color, and motion.

Create lifelike, pixel-perfect renderings of the final design solution, including refined treatments for typography, imagery, color, and motion.

Create code prototypes to test the design, navigation and interactions for an experience, including data visualizations.

Conduct feedback sessions with end-users to evaluate the performance of the solution on the basis of hi-fi designs or a software prototype. Feedback sessions will often lead to design revisions.

Documentation of specifications for the design solution, indicating colors, typography, spacing, and sizing for all interface elements, as well as behaviors and motion.

Generate graphic, video and code assets for implementation.

Create front and back-end production code, as well as setting up the infrastructure, including a CMS and database as needed.

Test the build across platforms and browsers and make refinements as needed.

Train stakeholders in how to use the system and the CMS, including producing content to the proper specifications.

Create documentation for the technical solution and content management.