Case Study

Millions of Americans are hard at work at their home offices and favorite cafes, but their economic impact is often overlooked. Web service provider GoDaddy has a deep data set encompassing these everyday entrepreneurs, and they partnered with researchers at the University of Arizona and University of Iowa to uncover insights about this economic group. With data analysis in hand, they approached Schema and content strategists The Storied Future to help share their findings. Through a collaborative process, Schema designed and built a rich microsite with dynamic data visualizations that increases awareness of these small yet mighty business ventures and the prosperity they help create.