Connecting to Contemporary Art, Wherever You Are

Henry Art Gallery

Overview

Schema designed and built the new website for the Henry Art Gallery, the only museum dedicated to contemporary art in Seattle and the Pacific Northwest. The design of the Henry’s website takes a content-centric approach by highlighting current and past programming. Visitors can seamlessly navigate current and upcoming exhibitions as well as the entire exhibition archive directly from the homepage. Designed for mobile first, the site intentionally reduces levels of hierarchy to give visitors direct and immediate access to the content.

The website is a starting point for the visitor experience
The museum's logo changes on page refresh
The museum's logo changes on page refresh
The museum's logo changes on page refresh
The museum's logo changes on page refresh
The museum's logo changes on page refresh
The branding is reflected by the changing logotype
Exhibitions and programs are visualized as tiles
Tiles reveal the name of the exhibition on hover
The homepage is a continous feed of programming at the museum
The homepage shows current, upcoming and past programming
Exhibitions are introduced by an interpretive statement
Exhibition pages feature overlapping interpretive layers
The site uses large, immersive images
Exhibition pages feature slideshows of images
Exhibition pages feature overlapping interpretive layers
Exhibition pages are multi-layered
The website features the museum's full collection
Collection objects are displayed in a grid
Details for an individual collection object
Objects from the permanent collection can be viewed online
Section pages provide context for the museum
Section pages provide context for the museum
The museum online store
Additional sections include the shop and information about the museum
Museum homepage on tablet
Exhibition and program tiles on table
Interpretive statements on tablet
Exhibition pages on tablet
Tablet
Museum homepage on mobile
Article tiles on mobile
Interpretive statements on mobile
Exhibition pages on mobile
Mobile

Process

Our work on the website coincided with the rebranding of the museum. Working closely with the design and marketing teams, we approached the website in context of the overall visitor experience. Acknowledging that the website is often the first step in a museum visitor’s experience, we introduced an “interpretative layer” that acts as a starting point for thinking about art. This layer is manifested through a primacy of imagery on the homepage, while exhibitions are introduced through thought-provoking questions and statements, creating an experience punctuated by moments of reflection—both visual and conceptual.

Exhibitions are introduced by an interpretive statement
Exhibitions are introduced by an interpretive statement
Exhibitions are introduced by an interpretive statement
Exhibitions are introduced by an interpretive statement
Lead phrases capture the essence of an exhibition and add an interpretive layer

Outcome

The Henry’s new website is founded on the power of the individual experience with a work of art, and extends that experience into the digital realm. The work and ideas presented at the Henry are nothing if not challenging—they require both courage and imagination from visitors. The website furthers this sentiment, all while elevating the on-site museum experience. Visit the website.

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