Harnessing AI and Data for Better Health

XY

Overview

From the environments we live in to the genes we’re born with, multiple factors impact our health. This makes it difficult to identify risks and remedies, but companies in precision health are creating tools and technologies that help. 

XY is a start-up that takes massive amounts of clinical, genomic, and exposure data from all scales and makes it useful to healthcare companies. With AI and machine learning, they’ve created tools that collate disparate datasets from all scales, from the molecular to satellite, to provide a holistic look at health. They came to Schema in need of a visual identity and website to help them continue growing their new venture. Schema designed a distinct, bold brand which celebrates the potential of data and AI technology. The website is structured to introduce the company while including ample space for XY to share knowledge about their process and provide transparency as they continue to evolve. View the site here.



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Process

A strong visual identity and website is key for any start-up looking to grow. In order to attract investors, customers, and new employees, XY needed strong branding and a lightweight website to announce the company’s vision and process. Schema started by working with XY to develop their logo and brand. After working with XY to understand their technology and mission that focuses on data, AI, and health, Schema suggested a striking visual look that embraces the excitement of machine learning and analyzing multi-scale data. Providing transparency with the community was a key goal, so a section of the website is devoted to the company sharing information about their process.

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Outcome

XY is continuing to grow their company. With a distinct identity system and website, they are equipped to continue expanding.

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